Green Bay Photographer Mike Roemer » Wisconsin Commercial Photographer | Wisconsin Advertising Photographer | Mike Roemer Photography Inc.

Tag Archives: Manufacturing Photography

Other than my hair not doing very well when I need to wear a hardhat all day, I love to shoot industrial photography.  Here are shots from a recent commercial photography photo shoot I did for a corporate client to help them build a library of images for their web site and social media.    We shot all of these […]

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I’m a little late to this party, but here are my favorite photos from 2015.  Most photographers like to get their best of gallery out before the end of the year, but I like to think my best shots are still coming so I don’t close the book until the last minute.  So, here are […]

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It’s that time of the year again – time for me to post my best of year end blog.  2014 was a little different for me than past years.  I did less healthcare photography, but way more industrial photography.  I wore more steel tipped shoes and safety glasses, and less hospital scrubs and surgery masks. […]

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One of my favorite corporate photography clients has a very strong visual corporate identity. Schneider, a Green Bay, Wisconsin based trucking company, is known for their orange trucks and trailers. As a photographer, I love having that orange truck as a background for portraits; that truck was my background for recent driver and executive portraits. As part of their associate appreciation week, Schneider wanted to open up the opportunity to the rest of their associates to have a portrait done with a truck. Here is a large sample of some of those portrait shots done in one day with the help of some great Wisconsin fall weather.

My assistant and I kept things simple with just two lights, a main and a hair light. We also kept the subjects in the shadow of a large scrim to reduce the effects of the harsh sunlight and to reduce squinting. When you shoot portraits of a 150 subjects in one day, you don’t have a lot of time to get to know the subjects and make them feel comfortable in front of the camera; with our limited time, I think we did a great job.

Schneider will be giving the photo files to the associates as a thank you to be used for things such as social media profile photos or Christmas card photos, as a few of the subjects mentioned. So if you get a holiday card this year with a big orange truck in the background, it may have come from this shoot.

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Manufacturing photography can have it’s challenges.  I was recently asked by a large manufacturer of automated lasers to take a photo of one of their lasers in action at a metal fabrication facility in Wisconsin.  The shoot had a couple of big hurdles to get around;  the main issue was that in order for the […]

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